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Applaws ITA
Applaws ITA

At MPM Products Limited, (company number 04610825) of Trident 3 Business Park, 2nd Floor ,Styal Road, Manchester, England, M22 5XB, we take your privacy seriously. The following document outlines how MPM Products Limited, collects, uses and protects your personal data across all our websites ( and digital platforms (Websites) and when you contact us by phone, email or social media.


What information is being collected?


Whilst you are using our website we may ask you for some personal data, such as your name, email address, address and phone number, demographic information such as your age, gender, location, product preferences and interests in relation to customer surveys, offers, newsletters and competitions or when you make an online purchase or register to join.


We may also collect your IP address, to serve you location specific content and tailor our website to you.


Who is collecting the data?


All personal data collected when using our websites will be collected by MPM Products Limited.



How is the data collected?


Personal data is collected across the Websites and digital platforms as you use the sites. Personal data collection takes place during the following actions, registering your details, entering competitions, signing up to newsletters and purchasing of.


How is the data stored / secured?


Your personal data and privacy is of the utmost priority to us. We are committed to ensure that any data/information gathered is securely stored. To ensure no personal data is collected or disclosed against your will or any unauthorised access is gained, we have implemented the necessary physical, electronic and managerial procedures to safeguard and secure the personal data we collect online.


Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to try and prevent unauthorised access.


The length of time for which we will securely store any personal data you share with us will depend on the type of personal data and the purpose for which it is being held. The following are indicative periods for which we will retain your personal data:


  • Where we are holding your personal data as a member of our breeders’ club, for so long as you continue to be a member of such club.
  • Where we are holding your personal data to sharing our newsletter with you, for so long as you consent to receive such communications.
  • Where we are holding your personal data for payment processing reasons, 6 years following the collection of such personal data for accounting purposes.
  • Where we are holding your personal data after you have contacted us for customer service reasons, we will retain your information for a 6 year period as is necessary to ensure that your query has been dealt with fully and properly in accordance with our usual standards.



Why do we collect this data?


We would like to collect your personal data to provide you with the best possible experience and service and to tailor communications to you. We will need your name and email address and telephone number to create website account. If you choose to provide us with your age, gender, location and any other demographic or preference information, this personal data will be subject to automated processing to create a profile of you and your preferences which will then be used to seek to tailor our communications to you. If you are not comfortable with this automated processing, please contact us using the details below to let us know.


By allowing us to collect your IP address and cookies, your experience on our Website will be maximised as our sites rely on some of your personal data you supply to function at their optimum level.


If you choose to register om any of our websites, your personal data will be used to communicate relevant and up to date information about our products and services to you, which will include:


  • Specific product offerings
  • New products and services
  • Competitions
  • Events
  • Locations specific news
  • To improve our overall offering
  • Newsletters and promotional emails which we feel will be of interest to you


This personal data will not be used for any other reason.


What is our lawful basis for our use of your personal data?


Where we are using your data for direct marketing purposes, our lawful basis for such processing will be your consent.


Where we are using your personal data, process a payment or provide our customer services to you, our lawful basis for such processing will be performance of a contract.



How long we keep your data


We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years after which time it will be destroyed. Your information we use for marketing purposes will be kept with us until you notify us that you no longer wish to receive this information.


You may withdraw your consent at any time


As noted above, some of our processing is subject to lawful basis of “consent”. You can withdraw your consent to such processing at any time by either contacting us using the details set out below, following the “opt out” link in any marketing communications we send to you or adjusting your account preferences once you are logged into your account.


Sharing your data


MPM Products Limited will not sell your personal information with any 3rd party organisation. However, to complete orders we will need to pass on details to 3rd party delivery companies to complete the final step of getting the product to you.

We would however like to use your name and email address to inform certain third parties to provide our highest quality products and service to you, this includes: our marketing agents, our mailing list provider, our IT service provider, our payment processer and your 3pl provider.

In addition, we may make the following disclosures of your personal data to third party where required:

  • If we sell or buy any business or assets in which case, we will disclose your personal data to the prospective seller or buyer of such business or assets.
  • If we or substantially all our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data to comply with any legal obligation; to protect the rights, property, or safety of MPM Products Ltd (or any company within our group), our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


International Transfer

We do not transfer your personal data outside of the European Economic Area


Checking your details

If you wish to amend or verify the details you have submitted to us, you may do so by contacting us via the email address or address given below. Our security procedures mean that we will request proof of identity before we reveal information with you.



Deleting your data


If at any point you no longer want to receive communications from MPM Products Limited and you wish to permanently delete your data records we will, subject to not requiring such personal data to be retained for any legal or other valid reason, facilitate this without undue delay upon receiving your communication. This action can be instigated at any time by the following methods (please do not make such a request by phone, we will also require confirmation of this in writing of our records):


Phone – 0161 358 0500




Post – MPM Products Ltd,

Trident 3 Business Park,

Floor 2,

Styal Road,


M22 5XB


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